Provided the vision and creative direction as lead designer responsible for the packaging of the 2013 Back-to-School Rubbermaid bottles. The product was sold in retailers like Staples and Home Depot and set record sales within the company.

Led the creative direction and screen print poster design for fightingmalaria.org (pro-bono project). The idea was to create awareness of Malaria disease in Africa. Each person who donated at least $100 received the screen-printed poster. The project won Best of Show at the 2012 Charlotte Addy awards and a Gold Addy in regionals.

Provided the creative direction and was lead designer on the packaging, identity and bottle design for the new Rubbermaid Mixer Bottle. I was also responsible for the entire creation of the hangtag (die-cut, dieline and structure design).

Provided the creative direction and was lead designer on the packaging and identity development for the new Rubbermaid Power Scrubber. I was additionally responsible for the photo direction to convey the power and the uniqueness of the power scrubber.

I provided the creative direction and development as lead designer/ web developer for the Great Wagon Distillery website. Additionally, I was responsible for the photography direction of images that are included on the site.

I was lead designer on the production of new merchandising materials, highway billboards, events posters etc. which all had the new look and feel of the rebranded Olde Mecklenburg Brewery. Although I wasn’t involved in the rebranding, I did utilize aspects to create new compelling content for the company.

Provided the Creative direction and was the lead art director on the packaging and signage development for the new Kobalt XTR tools.

Provided creative direction and development for Fourth ward brand’s identity. Additionally, I was responsible for the packaging, and marketing collateral for the Cutthroat and Smoked Ice launches.

Plus One Video
Provided the creative direction, filming and editing for Herff Jones Plus One mobile application promotional video and website.

Merchandising Campaign
Shaped the creative direction and was lead designer behind a collection of products for the 2013-2014 Herff Jones Merchandising Campaign. These were products that were distributed to all of the company’s customer schools.

Yearbook Discoveries Magazine
Provided the creative direction and was the lead designer behind two issues of the Herff Jones bi-annual Yearbook Discoveries magazine, which is distributed to both customer and prospects schools and during trade shows.

Provided creative direction for their rebrand and helped transform a variety of pieces, including marketing materials, brochures, packaging and website landing pages.

I provided the creative direction and development as lead designer/web developer for the TacoMex (food products) website

Harbor Breeze
Worked on the brand refresh which included updating the logo, changing the color pallet, and refreshing the packaging.

Moxie
Worked on developing a new look for the moxie cleaning category with in the brand standards developed by an outside agency.

Provided the vision and creative direction for the brand. Responsible for the packaging, in-store signage, marketing materials and social media content. Logo created by outside agency.

Provided the creative direction and designed the fun and colorful series of magazine advertisements for the brand’s distinct caramel candy.

Provided the creative direction and design for the Harris Teeter Delmarva-Lous summer campaign. The campaign included a series of magazine advertisements, billboards and in-store signage.

Created the look and style of the 2010-2011 UNC Charlotte student planner, as well as articulated specific details that would further the planner’s compelling design.

I imagined and executed the creative process behind the new Bakalao Stars album, as well as all previous albums. This happens to be my band that I’ve been a part of for 16 years, so it was a particularly fun project. Music isn’t just a hobby of mine. It’s a passion, so it was great that I was able to creatively represent our style and sound through design.

Designed a collection of products for an Illegal Immigrants education campaign. These products were made to create awareness about this issue and distributed in galleys and museums. The merchandise included posters, t-shirts, pencils, pamphlets and notebooks with the same design theme and messaging.

Envisioned and then created the brand’s new logo, along with packaging for some Vaccessories products.

Provided the creative direction and was lead designer on the packaging and identity development for the new Rubbermaid Flex Tote.

Met individually with clients to create logos from the ground up, or rebrand a logo that previously existed. With thorough communication among the clients, I was able to work with just the right color palettes and fonts to create a look that worked perfectly for each company.